{"text_format":"1","workbook":"xlsx","n_sheets":3,"sheets":["Cover","SWOT-Analyse","Schema"],"not_rendered":{"charts":2,"images":0,"macros":1,"external_links":1,"defined_names":5,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900"}

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[]
[]
[null,"Excel + VBA "]
[null,"für Controller"]
[]
[]
[null,"Kapitel",8]
[null,"Thema","Strategisches Prozess-Controlling"]
[]
[null,"Inhalt","SWOT-Analyse"]
[]
[null,null," "]
[]
[]
[]
[]
[]
[null,"Autor","Harald Nahrstedt"]
[null,"Datum","2019-01-01"]
[null,"Version","1.0"]
[]
[]
[null,"Springer Verlag"]

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["Kriterien","Bewertung","Einschätzung"]
["Intern"]
["Umsatz",7,"S"]
["Finanzsituation",3,"W"]
["Kostensituation",5,"W"]
["Produktivität",6,"S"]
["Marktanteil",3,"S"]
["Produkte",5,"S"]
["Führungskräfte",2,"W"]
["Management",6,"W"]
["Marketing",8,"S"]
["Standort",7,"S"]
["Extern"]
["Nachfragen",5,"O"]
["Produkt-Lebenszyklus",7,"T"]
["Marktanteil",4,"T"]
["Markttendenz",6,"O"]
["Materialkosten",9,"T"]
["Lohnkosten",4,"T"]
["Wettbewerb",7,"O"]
["Gewinntendenz",4,"O"]
["Kapitalintensität",6,"O"]
["Rohstoffsituation",2,"T"]

{"sheet":"Schema","index":2,"n_rows":11,"n_cols":10,"rows_kept":11,"cut":false,"hidden":false,"merged":[[8,5,8,6],[8,8,8,9],[10,5,10,6],[10,8,10,9],[9,6,9,8]]}
[]
[]
[null,null,"Chancen","Risiken"]
[null,"Intern:\nDas Unternehmen\nDas Team","S","W"]
[null,"Extern:\nDas Umfeld\nDer Markt","O","T"]
[]
[]
[]
[null,null,null,null,null,"S-T-Strategie\nMit den Stärken\ndie Gefahren abwehren",null,"S","S-O-Strategie\nMit den Stärken\ndie Möglichkeiten nutzen"]
[null,null,null,null,null,"T","Vier Strategien",null,null,"O"]
[null,null,null,null,null,"W-T-Strategie\nSchwächen beseitigen\num Gefahren abzuwehren",null,"W","W-O-Strategie\nSchwächen überwinden um\nMöglichkeiten wahrzunehmen"]